As founders of Blue Goose coff­ee, we set out to create the ultimate co­ffee capsule experience without costing the Earth.

From the premium we pay our growers to the way our coffees are grown and the charities we support, we are putting purpose not profits at the centre of our coffee business.

So thank you for joining us…we hope you love our coffees and our approach.
Lex & Nick, Blue Goose Coffee Co-founders

Purpose-driven business
is the only way

We wanted Blue Goose Coffee to be proof that small businesses really are at the heart of creating positive change, but tree planting alone is not enough so we actively go beyond just planting trees by also supporting projects that have positive climate, community and biodiversity impacts.

This is why we’re investing in a project that removes carbon dioxide from the air in real-time, thanks to carbon dioxide removal technology, rather than pledge some targets that are a long way off.

So far we’ve offset 53.15 tonnes of CO2e and planted the number of trees shown in the dynamic badge here thanks to our multi year partnership with Ecologi:

Far from the big corporations, we’re putting people and the planet first, before profits. While these big brands shun green technology and materials, arguing instead in the favour of non-sustainable alternatives, we’re actively embracing green technology, with our capsules and coffees acting as the ultimate proof that it can be done, even if you’re just 2 people like us who want to make a difference!

Why the
Blue Goose?

Ethiopia is the birthplace of coff­ee. It’s where coff­ee’s story first began and it’s a story we are continuing today, with the Abyssinian Blue-Winged Goose at its heart.

One of the world’s rarest breeds, its distinctive pale blue forewings and vibrant green plumage catches your eye against the backdrop of grassy meadows, streams and lakes of its threatened Ethiopian Highland habitat. Just look at the photo above by Ian Fulton…beautiful!

Gregarious and trustworthy, the Blue-Winged Goose is endearing and at one with nature, perfectly embodying our conscious determination to bring you the finest tasting, ethically sourced co­ffees from Ethiopia and around the world.

Our Growers

Nick and I wanted to match our eco-credentials with the finest capsule coffee experience, so we naturally selected Speciality grade Arabica coffee, for which we pay our smallholder farming cooperatives and growers a premium beyond the Fairtrade Minimum Price.

Not only does this greater income help our growers build their livelihoods so their families and local communities can thrive into the future, but their amazing speciality coffee allows us all to appreciate just how good capsule coffee should taste, with no aluminium or plastic capsules in sight!

We pay our smallholder farming cooperatives and growers a premium for our speciality coffee, helping them both earn a living income and build sustainable livelihoods so their families and local communities can thrive into the future.

Our Water & Wildlife Charities

Sip by sip, you are also helping us support water and wildlife projects in our origins.

We’re not naïve enough to think coffee farming has no impact on the environment though so, beyond sourcing Organic-grown coffees, we’re also working with WellWishers Ethiopia and the Bale Mountain Conservation Project to support and protect local ecosystems, wildlife habitats and the prosperity of those living in our coffee origins.

We can’t do it without you though so with every purchase of Blue Goose Coffee capsules you’re not only choosing the finest capsule coffee experience but you’re also doing your bit, helping us ensure these fantastic projects and charities can continue to do theirs!